Welcome to PMF: Providing fitness options designed for family, community, and fun!
About Us
Purely Moore Fitness provides a new, fresh approach to fitness and athletics. It was created out of the desire to offer more fitness experiences for adults and kids, athletic training, personal training, and an expansion of recreational gymnastics and cheerleading classes in Newton, Kansas and the surrounding areas. In addition to offering a varied fitness experience that deviates from the traditional fitness paradigm, PMF only hires experienced, nationally certified instructors, so clients can be assured they are receiving the best fitness experience possible.
It is our mission to change the image of fitness and help clients reach their best personal goals. Our client-centered approach coupled with diverse fitness classes and athletic training, offers Newton a comprehensive fitness experience.
The Brand
Purely Moore Fitness exclusively represents me, Brooke Moore. Family and Community are at the heart of everything I do, and my logo is a representation of both.
My brand logo is a lotus flower surrounded by wheat. The lotus flower is a symbol of purity, rebirth, and spiritual enlightenment. It represents the ability to emerge untainted from muddy conditions and rise above adversity. Wheat also holds significance. It is cyclic and a symbol of life. It can also represent prosperity and abundance.
The lotus flower is a subtle nod to my strength and perseverance. Starting a business has been a journey, but like the flower, I have still managed to emerge. I also feel like lotus flowers are a great symbol for communities. Newton, like most communities, is always changing and adapting. It becomes stronger over time, and like the flower remains strong and constant. The wreath of wheat is a nod to the Moore side of my family. I met my husband when I was 17 years old, and his family have played a big role in who I have become. I could not have a logo that did not in some way represent them as well.
The colors of PMF are bright blue, lotus pink, and gray. Each color represents vibrancy, energy, honesty, strength, motivation, and trust--traits that are the backbone of Purely Moore Fitness.
At PMF we do not make excuses; we infuse our classes with energy, thoughtfulness, and a desire to help you become the best version of yourself--no matter your fitness ability.
A Message From Brooke
Opening a fitness facility was not my original plan. I founded PMF because I wanted to provide the community with a different experience, one that would be family-friendly and welcoming to clients at all fitness levels. My plan was to develop a place that transcended a basic fitness facility and could become a sanctuary for anyone wanting to be a part of a different type of fitness journey. Purely Moore Fitness was born out of the desire to offer something new and different, with the hope that it will be applicable to the whole community. I designed PMF to be a one-stop, affordable option for families. My staff and myself are dedicated to you and to helping you throughout your fitness journey. No excuses or gimmicks, just real people working with you.
The goals of PMF:
To create a facility where everyone feels welcome; where we all feel like family and have fun while meeting fitness goals.
To be able to provide the community with complete confidence in the instructors teaching classes. I require certifications because the licensing behind the experience shows dedication to the craft and adds an additional layer of credibility to every instructor.
To provide different fitness options then what is already available in town. Our classes are unique and PMF is one of a kind.
To meet the highest standards of safety protocol possible. As a mom, I want to know my kids are safe, and I want to be confident in those who teach them. This standard had to transfer to my business.
Honesty. I wanted to provide an honest, realistic approach to fitness.
On behalf of myself, instructors, and staff I want to welcome you to Purely Moore Fitness. Come visit us and witness the difference for yourself.
Enjoy the journey,
Brooke Moore
Purely Moore Fitness Owner and instructor
CONTACT
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